Responsibilities include attending lectures, leading/teaching 3 individual discussion sections, attending weekly meetings with instructor, hold weekly office hours, grade assignments,
COMM 305.005 - Communication Strategies in the Fashion, Beauty, and Design Industry.
Lecture: MW 2:30-4pm
Discussion sections: Friday 12-1pm, 2-3pm, 3-4pm
This course is designed for communication majors who want to specialize in fashion and lifestyle PR. Students will explore the history of PR in fashion, understand how legacy media has shaped brands over decades, and how the digital revolution has transformed communication strategies. The course places a strong emphasis on practical skills, guiding students through the creation of PR campaigns, crisis management, and the art of storytelling tailored for fashion and design brands. Ethical considerations, the role of influencers, and the impact of global trends on local brands are also a part of the curriculum, ensuring students understand the complexities of the industry. Through a blend of theoretical knowledge and hands-on projects, students will leave the course ready to step into the fast-paced world of fashion public relations, armed with the skills and insights needed to succeed.