The purpose of the Fan Experience team is to create high-energy, tradition-rich, and unforgettable event atmospheres that inspire Michigan pride, build community, and cultivate lasting fan loyalty - regardless of the final score of a contest.
The Assistant Director, Game Presentation & Fan Experience leads the operational planning, creative development, and live production of assigned athletic events. This role drives audience engagement through innovative event concepts, continuous improvement, brand consistency, state-of-the-art video board production, and collaborative cross-departmental processes.