Primary Client Liaison
Be the first point of contact for clients on all projects, maintaining regular communication to ensure satisfaction and manage expectations regarding timelines and deliverables.
Client Intake and Scope Confirmation
Lead the intake process for new paid advertising requests, gathering project goals, target audiences, timelines, budgets, required assets, reporting needs, and approval requirements. Confirm scope and deliverables with clients and our teams to reduce ambiguity, identify risks early, and ensure projects are defined before work begins. Coordinate media buyer input and ensure assumptions, deliverables, and costs to support proposal and estimate development are clearly documented.
Workflow and System Management
Ensure the project database is accurate and production milestones are met as you develop and manage detailed project plans and schedules within Wrike. Monitor workflows, identify recurring process issues, and recommend improvements that increase efficiency, clarity, and accountability across the paid advertising process.
Budget and Financial Oversight
Diligently track actual fees and expenses against agreed-upon project budgets. Oversee budget pacing and resourcing to alert media buyers, other team members, and leadership if campaigns are at risk of missing financial targets.
Billing and Reconciliation
Manage project billing and ensure all expenses are processed accurately and on-time. Assist media buyers with billing reconciliation and vendor invoice approval to ensure financial accountability throughout the project lifecycle.
Buyer Support and Implementation
Assist Senior Media Buyers with daily tactical needs, such as coordinating creative asset handoffs, tracking creative deadlines, and completing QA checklists before campaigns go live. Monitor buyer workload across simultaneous launches and flag potential capacity issues, timeline risks, or resource constraints to leadership.
Vendor, Contract and Authorization Coordination
Coordinate with finance, procurement, media buyers, and campus partners to support vendor setup, purchase authorization, contract routing, and other administrative requirements for paid advertising campaigns.
Campaign Verification
Manage launch workflows, including verifying platform access and confirming platform setup across performance channels such as Meta, Google, Snapchat, and LinkedIn.
Operational Integration
Facilitate communication between media buyers and creative teams, including designers, writers, and developers, to keep testing cycles and optimizations on track.
Reporting Coordination
Coordinate weekly and monthly reporting cycles by collecting platform data to assemble performance decks that translate complex metrics into actionable insights for clients.