Sports Medicine is a strategic growth priority for Michigan Medicine. Sports Medicine expansion reflects Michigan Medicine's commitment to innovation, injury prevention, and performance optimization in sports medicine, with a focus on both treatment and cutting-edge research. The expansion of Sports Medicine service line will serve across all regions and will position us to be aligned in our strategic practices in securing high school contracts, visibility in our communities and continue our efforts in gaining market share.
Michigan Medicine intends for Sports Medicine to be a destination program that attracts patients from across the State and country.

The Sports Manager Outreach Manager is part of the Office of Physician Relations and Outreach. Physician Liaison team and will work closely with the Sports Medicine leadership team.  They are responsible for developing and executing a comprehensive growth strategy for sports medicine across ambulatory and community settings. 
 

Relationship Management and Project Management
Plans, coordinates and executes outreach efforts, including educational events.                                                                                                                                                                 Develops and executes a comprehensive growth strategy for sports medicine across ambulatory and community settings. 
Identifies and prioritizes target markets, geographies and populations to expand access and increase market share.
Partners with Sports Medicine Triad leaders to align growth strategies. Serves as the lead for high-value external partnerships, including:
o    School systems (k-12, collegiate)
o    Club and elite athletic organizations
o    Community recreation programs
Negotiate and manage partnership agreements and contracts that support mutual value and long-term growth. 
Establish the organization as the preferred sports medicine provider in the region through sustained relationship building.
Provide strategic and operational oversight of the athletic trainer outreach model.
Design and optimize deployment strategies to ensure:
o    Maximum community coverage
o    Efficient resource utilization
o    Clear clinical escalation pathways into system care.
o    Establish standardized protocols, workflows, and expectations of athletic trainers as the frontline access points in the care continuum.
Ensure alignment between outreach athletic trainers and physicians, Rehab and Orthopedic subspecialties.
Collaborates with brand managers at Michigan Medicine and affiliate hospitals to develop communication and collateral materials for referring physician offices across the state of Michigan.
Travels to target audience offices to cultivate referral relationships with Sports Medicine clinical services and providers. Responds to concerns and seeks appropriate resolutions.

Referral Pipeline & Downstream Growth Accountability
Own accountability for developing and sustaining a measurable referral pipeline from outreach activities into the health system.
Partner with analytics teams to track and report: 
o    Outreach-originating referrals
o    Conversion rates to clinic visits, imaging, PT, and procedures
o    Downstream revenue and contribution margin
Continuously refine outreach strategies based on performance data and return on investment (ROI).
Align outreach efforts with high-value service lines and subspecialty growth priorities.

Access & Care Pathway Optimization
Collaborate with clinical and operational leaders to ensure timely and seamless access for athletes and active populations.
Design and support fast-track access pathways, including: 
o    Same-day / next-day injury clinics
o    Direct scheduling from outreach settings
Identify and remove barriers to entry into the system, improving patient experience and retention.
Ensure care pathways are coordinated across: 
o    Primary care sports medicine
o    Orthopedics
o    Rehabilitation and performance services

Strategic Alignment with Triad Leadership
Serve as a key operational partner to the Sports Medicine triad (Non-Operative Physician Lead, Surgical Physician Lead, Ambulatory Care Operating Officer).
Translate triad leaders? priorities into integrated outreach and growth initiatives.
Provide regular updates on: 
o    Market performance
o    Partnership development
o    Growth outcomes
Support physician engagement in community and outreach activities to strengthen clinical alignment and visibility.
 

 A degree in Health Care Administration, marketing, sales or an equivalent combination of education and experience is necessary.
Five years or more experience in healthcare. 
Experience in outreach planning.
Strong sales skills and demonstrated experience with growing business/referral volume.
Strong project management skills and demonstrated success with managing projects. 
Excellent communication skills ? verbal, written and presentation skills.
Ability to research, understand and explain healthcare services? volume, utilization, market data, and physician referral patterns.
Excellent analytical skills and proficiency with Microsoft Excel. 
Experience in relationship development techniques.
Knowledge of key industry business drivers, emerging medical trends, and performance metrics, and ability to leverage that knowledge to inform strategy.
Ability to lead and/or participate in multidisciplinary groups to solve service issues.  Familiarity with University's policies and procedures.
Discipline in goal setting, prospecting, networking, territory management, and time management.  
Skills in account management, needs assessment, value    propositioning, handling objections  and gaining agreement.
Flexible as it relates to schedule, responsibilities and priorities. 
Please note this job may require attending after-hours, and weekend events and  meetings with target audience.
Must be highly professional in appearance, tone, and delivery.
Skills to employ technologies effectively and proficiency (MS office suite and Customer Relations Management (CRM) systems).
Familiarity with Health Information Exchange systems.
Travel is required for up to 80% of appointment. Must have reliable transportation and valid driver's license 
 

Background in sports, athletics, or sports medicine environments, with familiarity engaging athletic populations, teams or sports-related community programs

Personal Skills Requirement:
Fast learner and great team player
Must be able to work on multiple projects and consistently meet project deadlines
Ability to work in a collaborative environment
Strong interpersonal and teamwork skills, written and oral communication skills 
Demonstrated organizational, analytical and problem-solving skills
Very detail-oriented
Dedicated to follow-through and results

Positions that are eligible for hybrid are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Supervision Received
Direction is received from the Director of Physician Relations and Outreach. 
 

Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings.  Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.

The University of Michigan is an equal employment opportunity employer.