Annual Giving Strategy & Projects Management (90%)
- Strategize and create a communication plan (e.g., cultivation, solicitation) for all annual giving donors utilizing the available mediums (e.g., print, electronic, phone, social media, and crowdfunding).
- Collaborate with Donor Relations to create stewardship strategy for Annual Giving donors.
- Liaison with campus Annual Giving team for monthly co-ops to drive philanthropic gifts to Athletics.
- Measure the success of annual giving initiatives, specifically establishing and implementing standards of reporting and accountability to measure the progress of the annual giving goals for donor count and dollars raised.
- Management of the Michigan Athletics Priority Point Program in collaboration with Development Operations team.
- Partner with Athletics Major Gift Officers to identify, qualify, and cultivate new donor leads - coordinating prospect discovery, outreach strategies, and seamless handoffs to drive additional donations.
- Oversee development team inbox focusing on providing high level customer service and answering donor questions regarding how to make a gift, giving history, stewardship and engagement opportunities, Priority Point totals, etc.
- Act on behalf of Michigan Athletics as requested in handling inquiries of highly sensitive & confidential nature. Respond to inquiries from within the department, from the campus community, and from our external constituency.
- Create and execute digital fundraising plan for Giving Tuesday and Giving Blueday, implementing digital fundraising platform, social ads, and email segments to increase donations on the day.
- Utilize prospect data to establish new annual giving programs for various constituencies such as student-athlete alumni, non-donor season ticket holders, and more.
- Research and identify a list of best practices and benchmark with other universities: track and measure success.
- Expand and grow ELEVATE fund initiatives including driving awareness and providing marketing opportunities for all teams.
- Oversee relationship with University Telefund to provide talking points and relevant information for outbound phone solicitations.
- Create stand-alone fundraising opportunities for Athletics including sport specific initiatives, game day opportunities and crowd funding campaigns.
- Build strategy to support NIL specific events on an as needed basis.
- Manage Annual Giving budget including campus co-ops, paid social media campaigns, giveaway items, etc.
Project/Liaison Work (10%)
- Participate in Athletic Department events as appropriate.
- Represent athletic department, development team, or annual giving team on various committees, working groups and special projects.
- Perform other duties and special projects as required or assigned.
Other Duties
Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.