The Center for Entrepreneurship's courses are the epitome of experiential learning, demonstrative of an entrepreneurial mindset, and open to all U-M students across all 19 schools/colleges.
The person in this position will be responsible for teaching ENTR 414: Startup Sales during the Winter 2026 term.
The CFE's Startup Sales course will be led by a sales practitioner who presents a pragmatic approach related to: 1) the challenges startups face in understanding customer needs and developing effective sales strategies, 2) qualifying buyers, handling objections, and presenting unique differentiators using a structured framework, and 3) creating a lean sales strategy that optimizes resources and enhances success rates in entrepreneurial ventures.
As course faculty, you will be responsible for teaching students how to develop and implement a lean, resource-efficient sales strategy in a startup environment by understanding customer needs, delivering compelling messaging and positioning, qualifying buyers, handling objections, and presenting defensible differentiation. The course emphasizes the challenges startups face in understanding customer needs, developing effective sales strategies, and growing a business with limited resources. Emphasis is placed on practical decision-making in entrepreneurial sales, including qualifying buyers, overcoming objections, and crafting persuasive value propositions. To support these goals, the curriculum enables students to build a lean sales strategy that maximizes both impact and efficiency. Instructional methods also include selected readings, interactive discussions, and role-play activities designed to build and demonstrate sales competencies. Students are expected to apply course concepts through case analysis, real-world problem-solving, hands-on exercises, and simulation of a sales presentation.
Course topics introduced in this class include:
- Introduction to Sales in Startups
- Roles, responsibilities, and priorities of early-stage sales teams
- Basic Startup Sales Concepts and Prospecting
- Sales terminology, funnel stages, buyer journey, and lead generation fundamentals
- Understanding Buyer Needs
- Identifying customer pain points and uncovering latent or unmet needs
- Sales Discovery and Building Trust
- Conducting discovery calls, identifying decision-makers, and building trust through ethical sales practices
- Qualifying Buyers and Handling Objections
- Using qualification frameworks, prioritizing leads, and overcoming objections effectively
- Storytelling in Sales
- Crafting and delivering clear, compelling customer-centric stories
- The Challenger Sales Model
- Teaching, tailoring, and reframing to lead the sales conversation
- Building Winning Sales Presentation
- Structuring persuasive presentations that highlight value and differentiation
- Value-Based Selling, Negotiation, and Closing
- Applying skills to maximize deal value and close with confidence
- Sales Operations and Performance Metrics
- Tools, KPIs, forecasting, and processes that support a high-performing sales organization
- Scaling Startup Sales
- Strategies for crossing the chasm, building high-performing teams, and leveraging strategic partnerships. The "care and feeding" of a startup sales organization.
The course is scheduled for 14 weeks during the Winter 2026 term. Course faculty will be responsible for preparing interactive course materials, weekly lecturing, holding office hours each week, preparing class exercises, preparing and grading assessments, managing and grading class projects, and attending the CFE's Faculty Community Meetings.